Unilever: Slimfast “Slimfessions”

The challenge: Refresh Slimfast for a modern audience.

The problem behind the challenge: Slimfast is your mom’s diet shake.

The insight: Women lie about the real reasons they want to lose weight.

The vision: GET women WHO want to lose weight for “superficial” reasons TO share their real reasons for losing weight BY giving them permission and a platform to share and show them how Slimfast can help them get there.

The result: The Slimfessions pitch won Unilever’s internal competition, securing an additional $1MM in funding for Slimfast.