Hello.

We’re Mildred Mae.

A little bird told us you might be curious about our brand consulting services.

Mildred Mae is an empathy-driven brand consultancy on a mission to speak truth to power.

We’re committed to creating work that makes an impact.

We do this by telling it like it is, and unearthing the honest insights that inspire heart and mind-changing products, content, campaigns, & experiences to help clients meaningfully connect with their audiences. With a background in brand marketing, research, communications, and art & design, we have a proven legacy in building winning strategies that tell real stories and build human connections - and bringing them to life.

Based in NYC with an outpost in London and international capabilities and expertise, Mildred Mae combines thoughtful strategy, creative excellence, and genuine empathy to deliver impact and achieve business objectives, all while keeping it real.

Our POV

Great brand strategy is created at the intersection of

art & science.

Intuition is the

art.


We market to humans, and numbers can’t explain the nuances of human emotion or how cultural trends can shape the future. But intuition, empathy, and being immersed in what’s happening in the world are all key ingredients in telling your brand story.

Data is the

science.


Whether from market intelligence reports or quarterly business results, numbers help determine strategic priorities, understand customers, test hypotheses, and analyze performance data to inform a recommendation. Data helps support intuition to ensure that your brand strategy is supported with straight-up facts.

When it comes to brand strategy, one cannot exist without the other.

That’s why when it comes to our work, we believe that honest, empathetic marketing comes from both your heart and your head.

What would you say you do here?

  • We're passionate about truth-telling, which is why we ensure research and discovery is at the heart of every project. Utilizing tools ranging from social listening to focus groups, our goal is to base every decision on solid facts. We analyze your data, identify key insights about your business, competitors, trends, and audience, and translate them into actionable steps.

    Our services include:

    • Audience segmentation

    • Competitive analysis

    • Cultural insights

    • Company analytics

    • Focus group & survey design

    Rely on us for both primary and secondary research, culminating in a detailed report tailored for your business needs.

  • Brand Strategy: Craft or refine your brand's identity, including mission, value proposition, and tone.

    Creative Strategy: Transform client goals into compelling briefs. We guide creative teams in conceptualizing standout campaigns.

    Engagement Strategy: Customize your online and offline presence across platforms like social media, websites, search, and mobile, tailored to your audience and objectives.

    Experience Strategy: Ensure every customer interaction with your brand is positive and impactful by understanding their unique needs.

    Social Media Strategy: Define your brand's social footprint. We'll set the direction for content, channel priorities, and overall strategy.

    Integrated Media Strategy: Map audience journeys, highlighting key channels and touchpoints, ensuring a seamless customer experience.

    Pitch Strategy: From research to presentation, we'll help you build winning pitch materials for new business opportunities.

    Still curious about our strategic offerings?

    Check out our deck, How to Speak Strategist, which we created just for that.

  • Visual Brand Identity: Leveraging our expertise in semiotics, we understand the significance of visual branding. Our services encompass:

    *Designing visual identities with color schemes, typography, and unique branded elements.

    *Crafting logos and iconographic designs.

    Tone & Personality: Let's shape or refine your brand's character and communication style through:

    • Tone of voice workshops.

    • Developing brand personas.

    Naming Strategy: Need a standout name for your brand, sub-brand, or product? Our approach ensures names are clear, memorable, and resonate with your brand's essence.

  • Workshops for Innovation: We champion collaboration as a pathway to creativity. Explore our workshop offerings:

    • Brand Strategy Workshop: Engage in tailored exercises to collectively determine your brand's core values and mission.

    • Brand Persona & Tone Workshop: Delve into the importance of a distinct brand voice and refine your communication style across platforms.

    • Problem-solving & Brainstorms: Partner with us to tackle business challenges or strategize on specific initiatives.

  • We'll assist you in creating a success framework, pinpointing essential metrics to evaluate your brand's performance across campaigns, channels, or your entire business.

  • We bring expertise to diverse projects, including:

    • Review and feedback on your team's creative and content.

    • Training sessions on topics like social platform best practices, community management, and partnership strategies.

    • Organizational design for strategy, media, and social teams, for both agencies and clients.

What are some ways you could help me?

  • You aren’t sure who your audience is or what their needs, behaviors, or motivations are

  • Your creative team needs clarity, inspiration, & guidance to help them make brilliant work

  • You’re lacking confidence about your channel strategy and/or are seeking guidance for a specific channel (eg: TikTok, .com, etc), whether from a full channel plan to a playbook or in-house training

  • Your brand’s in need of a distinct and cohesive look & feel across all your channels

  • You need someone to not only conduct research & analysis and distill its implications clearly

  • You need a temporary in-house strategy leader with executive presence and  a collaborative work style who’s adept at managing complexity for a parental leave cover or short-term project

  • You need to develop content for an upcoming speaking event or workshop

  • You need help clarifying the role of strategy internally and/or support doing the groundwork in building & integrating your strategy practice

  • You’re planning a launch or event & aren’t sure where to start

  • You aren’t sure which cultural trends are relevant for your brand or how to act on them

You want any or all of the above, plus someone you’ll want to work with again and again.