Our commitment to truth-telling ensures that research and discovery remain at the heart of every project. Using tools like social listening and focus groups combined with in-depth analysis, we uncover the data and insights you need to drive informed decisions.

We dig deep into your business, category, audience, and cultural trends to deliver insights that inspire action and growth, turning complex findings into clear, actionable strategies.

To ensure we provide the most actionable insights, our services include:

• Audience segmentation

• Competitive analysis

• Cultural insights

• Company analytics

• Focus group & survey design

Whether you need primary or secondary research (or both!), our work culminates in detailed, tailored reports designed to meet your business needs and objectives.

Our comprehensive strategy services help brands grow with confidence and clarity, ensuring every step of your journey is backed by thoughtful planning and bold thinking. Here’s how we bring your vision to life:

Brand Strategy: Define or refine your brand’s identity, including its mission, value proposition, and tone of voice.

Creative Strategy: Transform client goals into bold, imaginative solutions. From crafting compelling briefs to guiding creative teams in concept development, we ensure every idea aligns with your brand’s vision and stands out in the market.

Engagement Strategy: Tailor your online and offline presence across audience-facing channels—including social media, websites, search, and mobile—to build meaningful connections and achieve your objectives.

Experience Strategy: Map out every customer interaction with your brand to ensure a positive, seamless, and impactful journey.

Social Media Strategy: Define your brand’s social footprint with clear guidance on content, channel roles and priorities, and overarching strategy.

Integrated Media Strategy: Chart audience journeys and highlight key channels and touchpoints for a seamless brand experience.

Pitch Strategy: From research to presentation, we’ll help you craft winning pitch materials for new business opportunities.

Still curious about our strategic offerings?

Check out our deck, How to Speak Strategist, for a deeper dive into our approach.

Your brand’s identity is more than just visuals—it’s how you speak, how you connect, and how you’re remembered. At Mildred Mae, we create identities that are rooted in empathy and authenticity, designed to tell bold truths and forge meaningful connections.

Here’s how we bring your brand to life:

Visual Identity: Visuals should tell a story. Leveraging our expertise in semiotics, we design identities that embody your brand through:

• Color schemes, typography, and unique branded elements: We create cohesive visual systems that reflects your brand’s story and personality.

• Logos and iconographic designs: We develop memorable logos and custom icons that represent your brand identity.

• Visual guidelines and style guides: We create detailed guidelines to ensure consistent use of logos, colors, typography, and photography across all platforms.

• Digital and social branding assets: We craft digital-first elements, such as social media templates, web design assets, and custom illustrations, tailored to your brand’s needs.

Tone & Personality: A strong brand voice builds trust and communicates your values. We help you shape or refine your voice to create consistency across every touchpoint. Services include:

• Tone of voice and content workshops: We lead and facilitating sessions to help define and refine your brand’s unique voice and communication style.

• Brand persona development: We create detailed personas that embody your brand’s character, ensuring a cohesive tone across all interactions.

• Messaging frameworks: We develop comprehensive messaging frameworks to guide key themes, proof points, and narratives for all communications.

• Content style guides: We provide detailed guides to ensure your tone, terminology, and style are applied consistently across platforms and channels.

Naming Strategy: Your name is your first impression. Whether it’s for a brand, sub-brand, or product, we craft names that are clear, memorable, and reflect your unique essence.

Together, these elements create a visually cohesive brand that tells your story and connects with your audience across every platform.

Workshops for Innovation: Collaboration sparks creativity, and our workshops are designed to help your team think bigger, align more deeply, and solve challenges with confidence.

Our offerings include:

• Brand Strategy Workshops: Collaborate on tailored exercises to define or refine your brand’s core values, mission, and positioning.

• Brand Persona & Tone Workshops: Discover the power of a distinct brand voice and refine your communication style to ensure consistency across platforms.

• Problem-solving & Brainstorms: Partner with us to tackle business challenges or explore new ideas through structured, creative sessions.

• Audience Insights & Empathy Mapping: Deepen your understanding of your audience by mapping their needs, challenges, and aspirations to guide your strategy.

• Team Alignment & Visioning Workshops: Build internal alignment by aligning your team around a shared vision, strategic priorities, and key goals.

Whether you’re solving a pressing challenge or planning for the future, our workshops help your team align, innovate, and take action.

Measuring success starts with defining what matters most. We help you create KPI frameworks that connect your brand goals to measurable outcomes, so you can evaluate performance with clarity and confidence.

Our services include:

• KPI framework creation: Define the essential metrics and benchmarks to measure your brand’s impact with audiences across campaigns, channels, or your overall business.

• Performance tracking systems: Design systems to monitor KPIs in real time, ensuring your team stays informed and agile.

• Reporting templates: Create customized reporting tools to visualize data and uncover actionable insights.

• Optimization recommendations: Analyze KPI performance to identify opportunities for improvement and refine your strategy.

With our tailored KPI frameworks, you’ll have the tools to make informed decisions, adapt quickly, and achieve long-term growth.

Every brand’s challenges are unique, and we offer additional tailored consulting services to help you overcome obstacles and seize opportunities.

Our tailored consulting services might include:

• Organizational and team design: Collaborate with executives and HR to structure or optimize strategy, creative, and marketing teams. We help foster collaboration, creative thinking, and measurable results through thoughtful team frameworks.

• Creative and content evaluation: Provide high-level analysis of your team’s creative and content direction, ensuring it aligns with your brand vision, audience needs, and business goals. This includes strategic recommendations for alignment and innovation.

• Campaign performance audits: Conduct deep-dive evaluations of ongoing or past campaigns to assess effectiveness, audience engagement, and ROI. We identify areas for optimization and provide actionable insights for future planning.

• Custom strategic support: Partner with you to tackle unique challenges, from crafting audience engagement strategies to refining internal processes.